Effective Date: September 12, 2025
Last Updated: September 12, 2025
1. Introduction
This Privacy Policy describes how PrizeTrail ("we," "our," or "us") collects, uses, and protects your information when you use our mobile application and related services (collectively, the "Service").
By using PrizeTrail, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Personal Information
- Account Information: Display name, date of birth, email address, password, and account credentials
- Profile Data: Step goals, notification preferences, and app settings
- Authentication Data: Encrypted login credentials and session tokens
- Health Data: Step count
2.2 Health and Fitness Data
- Step Count: Daily, weekly, and monthly step measurements from HealthKit
- Activity Data: Walking distance, step goals, and achievement progress
- Usage Patterns: App interaction data, feature usage, and session duration
2.3 Rewards and Game Data
- Points and Credits: Earned step points, bonus points, and credit balances. Point & points and credit & credits refers to the PrizeTrail in-game currencies only.
- Challenge Progress: Completed challenges, streaks, and achievement status
- Spin Activity: Wheel spin history and reward claims
- Subscription Status: Premium membership status and billing information
2.4 Technical Information
- Device Data: Device type, operating system version, and app version
- Analytics: App performance, crash reports, and feature usage statistics
- Location Data: None
2.5 Communication Data
- Support Interactions: Customer service communications
- Marketing Preferences: Opt-in status for promotional communications
3. How We Use Your Information
3.1 Core App Functionality
- Track and display your steps and achievements
- Calculate step points based on your activity. Step points are used to win credits, and credits are used to purchase rewards
- Sync data between your iPhone and Apple Watch
- Provide personalized challenges and goal recommendations
3.2 Account Management
- Create and maintain your user account
- Authenticate your identity and secure your data
- Process subscription payments and manage premium features
- Send important account notifications and updates
3.3 App Improvement
- Analyze usage patterns to improve app performance
- Develop new features and enhance existing functionality
- Troubleshoot technical issues and bugs
- Conduct research for product development
3.4 Communication
- Send notifications about achievements, challenges, and rewards
- Provide customer support and respond to inquiries
- Share updates about app features and policies (with consent)
4. Data Sharing and Disclosure
4.1 We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4.2 Service Providers
We may share data with trusted third-party service providers who assist us in operating the app:
- Cloud Storage: For data synchronization and storage
- Analytics: Aggregated usage data for app improvement
- Payment Processing: Subscription billing and payment verification
- Customer Support: Support ticket management and communication
4.3 Legal Requirements
We may disclose your information if required by law, legal process, or to:
- Comply with court orders, subpoenas, or regulatory requests
- Protect our rights, property, or safety
- Investigate potential violations of our Terms of Service
- Prevent fraud or illegal activities
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction. We will notify users of any such change in ownership.
5. Data Security
5.1 Security Measures
We implement industry-standard security measures to protect your information:
- Encryption: Data is encrypted in transit and at rest
- Access Controls: Limited access to personal data on a need-to-know basis
- Authentication: Secure login systems and session management
- Regular Updates: Security patches and system updates
5.2 Health Data Protection
Health and fitness data receives additional protection:
- HealthKit data remains on your device unless explicitly shared
- Encrypted transmission of health data to our servers
- Compliance with applicable health data protection regulations
6. Your Rights and Choices
6.1 Data Access and Control
- View Your Data: Access your personal information through app settings
- Update Information: Modify your profile, goals, and preferences
- Export Data: Request a copy of your personal data
- Delete Account: Permanently delete your account and associated data
6.2 Communication Preferences
- Push Notifications: Control notification types and frequency in app settings
- Marketing Communications: Opt out of promotional emails and messages
- Data Processing: Withdraw consent for certain data processing activities
6.3 HealthKit Permissions
- Health Data Access: Manage HealthKit permissions through iOS Settings
- Data Sharing: Control what health data is shared with PrizeTrail
- Revoke Access: Remove PrizeTrail's access to HealthKit data at any time
7. Data Retention
7.1 Active Accounts
We retain your data while your account is active and as needed to provide services.
7.2 Account Deletion
When you delete your account:
- Personal data is permanently deleted within 30 days
- Some data may be retained for legal compliance or fraud prevention
- Aggregated, anonymized data may be retained for research purposes
7.3 Inactive Accounts
Accounts inactive for 2+ years may be deleted after appropriate notice.
8. Children's Privacy
PrizeTrail is not intended for individuals under 18 years of age. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during international transfers.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of significant changes through one or more of the following:
- In-app notifications
- Email notifications (if you've provided an email address)
- Prominent notice on our website or app
Continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.
11. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
For data protection inquiries, please include "Privacy" in your subject line.
12. Region-Specific Rights
12.1 California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and how it's used, the right to delete personal information, and the right to opt-out of the sale of personal information.
12.2 European Residents (GDPR)
European residents have rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict processing, data portability, and to object to processing of personal data.
To exercise these rights, please contact us using the information provided above.
This Privacy Policy is effective as of the date listed above and applies to all users of the PrizeTrail application.